Performing an incredible balancing act by staging the Bosch, Siemens, Gaggenau and Neff brands separately and still together as part of the umbrella concept, we certainly expressed the best of ourselves from a design, strategic and communication perspective. Excited visitors, huge digital reach and satisfied customers—the results speak for themselves.As a heritage brand, Gaggenau attaches great importance to the cultivation of traditional craftmanship as well as the respectful use of resources and materials. It’s about passion. Not profit. We have translated these values into a spatial concept.The core of our concept is the “Repeated by Gaggenau” campaign developed by Gaggenau, which is dedicated to tradition and craft.